Florida Strawberry Growers Need More Early Yield to Improve Profitability

Freshly harvested strawberries.

Fresh strawberries are a major US fruit crop. This 3-page fact sheet written by Feng Wu, Zhengfei Guan, and Vance Whitaker and published by the UF/IFAS Food and Resource Economics Department summarizes recent research on strawberry yield patterns and how they are predicted to affect profits. It is intended primarily for those involved in Extension, marketing, policy-making, production, and research related to the Florida strawberry industry. We believe that a better understanding of yield and price dynamics will be valuable to industry decision-makers.
http://edis.ifas.ufl.edu/fe1032

Comparison of Labor Costs between Floridian and Mexican Strawberry Industries

Freshly harvested strawberries UF/IFAS Photo by Tyler Jones

Florida has the largest winter strawberry production in the United States. In recent years, Florida's industry has faced growing competition from Mexico. This 5-page fact sheet written by Feng Wu, Zhengfei Guan, and Melvin Garcia-Nazaraiega and published by the UF/IFAS Food and Resource Economics Department compares labor costs between Florida’s and Mexico’s strawberry industries.
http://edis.ifas.ufl.edu/fe1023

Import Growth and the Impact on the Florida Strawberry Industry

Freshly harvested strawberries UF/IFAS Photo by Tyler Jones

The United States is the second largest producer of strawberries after China, and Florida, along with California, accounts for about 98% of the total US production. In recent years, the US strawberry industry has become increasingly concerned with competition from Mexico. This 3-page fact sheet written by Zhengfei Guan, Dong Hee Suy, Hayk Khachatryan, and Feng Wu and published by the UF/IFAS Food and Resource Economics Department describes the impact of imported strawberries on the Florida strawberry industry and explains how the industry can adapt to meet the challenge.
http://edis.ifas.ufl.edu/fe1022

An Overview of Strawberry Production in Mexico

Freshly harvested strawberries UF/IFAS Photo by Tyler Jones

This 5-page fact sheet written by Feng Wu, Zhengfei Guan, J. Jaime Arana-Coronado and Melvin Garcia-Nazariega and published by the UF/IFAS Food and Resource Economics Department provides an overview of Mexican strawberry production with an emphasis on the production in Central Mexico.
http://edis.ifas.ufl.edu/fe1014

Florida Strawberry Production Costs and Trends

Freshly harvested strawberries UF/IFAS Photo by Tyler Jones

To help growers and policy makers understand how and why strawberry production costs have changed over time, this 5-page fact sheet written by Zhengfei Guan, Feng Wu, and Alicia Whidden and published by the UF/IFAS Food and Resource Economics Department presents cost information collected over a five-year period, analysis of the cost structure of Florida strawberries, and an examination of the trend of changing costs along with the factors underlying the trend.
http://edis.ifas.ufl.edu/fe1013

Florida Consumer Preferences for Fruit-Producing Plant Attributes

pineapple

This 4-page report from the Food and Resource Economics Department and the UF/IFAS Mid-Florida Research and Education Center compares the effects of plant type, price, production method, and origin attributes on consumer preferences for fruit-producing plants. Authors Hayk Khachatryan and Alicia Rihn present the results of a survey of Florida plant consumers conducted in June and July of 2014 to rate their likelihood of purchasing plants with various attributes, reporting that production methods do indeed directly influence consumers’ preferences for fruit-producing plants. The article describes the implications for the environmental horticulture industry and provides suggestions for growers and retailers to more effectively market their plants.
http://edis.ifas.ufl.edu/fe981

Top Challenges Facing the Florida Strawberry Industry: Insights from a Comprehensive Industry Survey

strawberries on white background
Florida is the largest supplier of winter strawberries in the United States and the second largest overall after California. The farm-gate value of Florida strawberries is approximately US$400 million and the total economic contribution of the industry is estimated at about US$1 billion. Even so, over the last few years, the Florida strawberry industry has faced many challenges. In 2012, Florida production was down by 20% compared to the previous year. The record level of imports of strawberries from Mexico deeply depressed the market, causing a market crash at the peak season of the Florida production. Decreased revenues coupled with increased production costs have caused significant losses to the Florida industry. In this three-page article, Zhengfei Guan, Feng Wu, and Alicia Whidden investigate Florida growers’ perceptions of various threats and challenges and discuss those threats that should be dealt with as high priority. Published by the UF Food and Resource Economics Department.
edis.ifas.ufl.edu/fe972

An Overview of the US and Mexico Strawberry Industries

strawberries on white background
The statistics of the Food and Agriculture Organization of the United Nations indicate that world production of strawberries has exceeded 4 million metric tons since 2007. With a total production of 1.4 million tons (3 billion pounds) in 2012, the United States is the largest producer among countries where statistical data are available, accounting for about 30% of the world supply. Production in Mexico increased from 140 thousand tons to 360 thousand tons, making Mexico the second-largest strawberry producer in the world. This four-page fact sheet written by Feng Wu, Zhengfei Guan, and Alicia Whidden and published by the UF Food and Resource Economics Department provides an overview of the US and Mexican strawberry industries, paying special attention to the trade relations between the two countries. (Photo credit: anna1311/istock/Thinkstock)
edis.ifas.ufl.edu/fe971

Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants

Beautiful sunflower
Consumer demand for local products is increasing all the time because of perceptions of superior quality and the idea that local products benefit personal health, the local community, and the environment. Many states have publicly funded marketing programs to promote the consumption of local products. In a new development in Florida, the Department of Agriculture and Consumer Services (FDACS) has partnered with the Florida Nursery, Growers, and Landscape Association to include horticulture plants in the state’s Fresh from Florida campaign for the first time. This 3-page report written by Hayk Khachatryan and Alicia Rihn and published by the Food and Resource Economics Department provides an overview of Florida consumer perceptions of the new Fresh from Florida campaign for horticultural plants. Growers, wholesalers, marketers, and retailers can use the tips inside to understand consumer perceptions and discover how best to use the promotional materials of the new program to reach consumers, reduce economic risks and improve their returns on investment.
http://edis.ifas.ufl.edu/fe976

An Overview of US Blueberry Production, Trade, and Consumption, with Special Reference to Florida

blueberries on a bushThis 8-page fact sheet provides updated information about the recent trends in blueberry production, consumption, and trade for the US market. Current and future short-term trends are discussed. Price analysis at the wholesale level for selected markets on the US East Coast (New York City) and US West Coast (Los Angeles) are presented. Also, the national average retail prices for conventional and organic blueberries are presented. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, October 2014.
http://edis.ifas.ufl.edu/fe952

Regulatory and Market Risk Factors and the Emissions Reduction Potential for Energy Intensive Firms (FE919)

Figure 1. Crude oil price movements (USD per barrel) since 2005In the last decade, one of the major global environmental concerns has been greenhouse gas emissions. As part of the political debate over climate change, various policy initiatives are being proposed. Energy intensive firms that emit large amounts of greenhouse gases (e.g., floriculture or nursery firms with heated greenhouses) will be operating in an environment of high regulatory and market uncertainties in the coming years. This 3-page fact sheet presents a brief introduction of the regulatory and market risks faced by energy intensive firms and a case study of emissions reduction potential in the horticulture industry. Written by Zhengfei Guan, and published by the UF Department of Food and Resource Economics, March 2013.
http://edis.ifas.ufl.edu/fe919

FE795 Impacts of EPA Proposed Buffer-Zone Restrictions on Profitability of Florida Strawberry Growers

FE795, a 5-page fact sheet by John J. VanSickle, Scott Smith, and Richard Weldon, reports the results of a study to characterize the impact of the proposed buffer-zone restriction on the economic returns to Florida strawberry-growers. Includes references. Published by the UF Department of Food and Resource Economics, March 2009.
http://edis.ifas.ufl.edu/FE795

FE794 Impacts of EPA Proposed Buffer-Zone Restrictions on Profitability of North Florida Potato Growers

FE794, a 4-page fact sheet by John J. VanSickle, Scott Smith, and Richard Weldon, reports the results of a study to characterize the impact of the proposed buffer-zone restriction on the economic returns to Florida potato-growers. Includes references. Published by the UF Department of Food and Resource Economics, March 2009.
http://edis.ifas.ufl.edu/FE794