Attitudes about Sea-Level Rise Adaptation: Comparison between Miami-Dade County and the Rest of Florida

A photo of a multistory beachfront hotel or condominium at sunset with construction cranes, ocean in the foreground.

Sea-level rise and climate change are important issues in science, politics, and communities. Sea-level rise is a particularly contentious topic in Florida, where expected impacts include coastal flooding, shrinking shorelines, and saltwater intrusion. It is unclear what Floridians think about sea-level rise and the ways in which the state can adapt to these impacts. This 5-page fact sheet written by Bailey Emrick, Misti Sharp, and Xiang Bi and published by the UF/IFAS Food and Resource Economics Department summarizes findings from two recent surveys examining attitudes of Miami residents and those of residents of the rest of Florida about sea-level rise and potential adaptations to it.
https://edis.ifas.ufl.edu/fe1084

Are consumers knowledgeable about neonicotinoid insecticides and pollinator-friendly plants?

Butterfly visits a coneflower. UF/IFAS Photo by Tyler Jones.

What does the general public know about neonicotinoids used in ornamental horticulture and their effects on pollinators? The question is an important one given that home landscapes serve as pollinator habitat and can impact pollinator health. This 5-page fact sheet written by Hayk Khachatryan, Xuan Wei, and Alicia Rihn and published by the UF/IFAS Food and Resource Economics Department summarizes a survey addressing consumer knowledge about neonicotinoids and pollinator plants, as well as their interest in enhancing pollinator health. The survey is part of a larger research project aimed at incorporating pollinator conservation into the ornamental horticulture industry's sustainability initiatives.
https://edis.ifas.ufl.edu/fe1081

Consumer and Producer Perceptions and Preferences for Pollinator Friendly Labeling Practices in the US Green Industry

close-up of two bees on a yellow flower

Increasing consumer interest in sustainable products and in protecting bees and other pollinator insects may be reducing demand for plants grown using neonicotinoids. This 5-page fact sheet written by Hayk Khachatryan, Xuan Wei, and Alicia Rihn and published by the UF/IFAS Food and Resource Economics Department summarizes consumer and producer perceptions about neonicotinoid-related regulations and labeling practices and identifies discrepancies between consumer and producer preferences for different pollinator friendly labeling phrases.
https://edis.ifas.ufl.edu/fe1083

Homeowners’ Preferences for Smart Irrigation Systems and Features

In this photo released from the University of Florida’s Institute of Food and Agricultural Sciences, extension agent Janet Bargar checks the water flow and direction of a pop-up irrigation system at a home in Vero Beach – Friday, May 25, 2007. Bargar, a water quality expert, suggests residents check with their county extension office about local watering restrictions. She says the ideal time to water is before sunrise and that residents should check irrigation systems regularly to be sure they’re working properly and not watering the sidewalk. Photo Credits: UF/IFAS File Photo

Drought conditions make landscape irrigation and reducing water use top-of-mind for many Floridians. Encouraging wise water use is of particular importance to the smart irrigation industry and water policy makers. This 5-page fact sheet written by Hayk Khachatryan, Alicia Rihn, Dong Hee Suh, and Michael Dukes and published by the UF/IFAS Food and Resource Economics Department pinpoints key attributes and barriers affecting consumers' irrigation purchases and their adoption of smart irrigation technologies.
https://edis.ifas.ufl.edu/fe1080

Orange Juice Consumers Response to the Covid-19 Outbreak

close-up photo of an orange juice label reading 100% PURE FLORIDA ORANGE JUICE

This 4-page fact sheet written by Yan Heng, Marisa Zansler, and Lisa House and published by the UF/IFAS Food and Resource Economics Department presents consumers’ responses to a monthly survey and provides a look at those consumers who have contributed to a surge in orange juice sales since April. It is intended to help the industry understand the possible impacts of the COVID-19 pandemic and develop marketing plans to sustain orange juice purchases beyond the short run.
https://edis.ifas.ufl.edu/fe1082

Sample Profitability and Cost Estimates of Producing Sweet Flavored Carambola (Averrhoa carambola) in south Florida.

a close-up photo of carambola fruits.

This 7-page fact sheet written by Fredy H. Ballen, Aditya Singh, Edward A. Evans, and Jonathan H. Crane and published by the UF/IFAS Food and Resource Economics Department reports the costs and returns of operating an established sweet-flavored carambola grove in south Florida. It is intended to provide a reference to help estimate the financial requirements of running an established grove. Information was collected through field interviews with growers and industry specialists about a wide range of production practices used on small farms of five acres or fewer.
https://edis.ifas.ufl.edu/fe1079

Cost of Producing Fresh Market Grapefruit in Indian River in 2018/19

A photo of a halved red grapefruit and other whole grapefruits in the background, all on a Florida citrus bag.

This 4-page fact sheet written by Ariel Singerman and published by the UF/IFAS Food and Resource Economics Department presents the cost of production per acre for growing fresh grapefruit in the Indian River region during 2018/19. Estimates reflect costs and cultural practices for a panel of growers, particularly important information at this time because, since citrus greening (HLB) was found, growers have been modifying their practices from year to year in an attempt to cope with the disease.
https://edis.ifas.ufl.edu/fe1078

Cost of Producing Processed Oranges in Southwest Florida in 2018/19

Orange grove.

This 4-page fact sheet written by Ariel Singerman and published by the UF/IFAS Food and Resource Economics Department estimates the cost of production per acre for processed oranges grown in southwest Florida in 2018/19 based on a survey of southwest Florida growers.
https://edis.ifas.ufl.edu/fe1077

Harmonizing the Assessment of the Impacts of Natural Disasters to Florida Agriculture

evening lightning storm

UF/IFAS Extension has developed an online survey instrument to improve collection of data on losses to Florida agricultural businesses following disasters and to assist agricultural stakeholders in times of disaster. Florida’s agricultural sector frequently experiences substantial adverse impacts during and after natural disasters. Depending on the size and scope of the disaster, agricultural business owners and employees could suffer reduced earnings, financial insecurity, and social stress, and consumers could experience temporary food insecurity. Timely provision of credible estimates of agricultural losses after a disaster is critical to an official disaster declaration and to timely provision of disaster relief and recovery, but collecting data on agricultural losses can present challenges. This 15-page fact sheet written by Christa Court, Alan Hodges, and Matt Lollar and published by the UF/IFAS Food and Resource Economics Department describes the online survey instrument, explains how to use it, and communicates how the data collected will be used in analyses of economic losses.
https://edis.ifas.ufl.edu/fe1075

Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study

A woman holds a potted blueberry plant covered in blueberry flowers.

Do people of different ages shop differently for their garden plants? This 6-page fact sheet published by the UF/IFAS Food and Resource Economics Department shares results from a study investigating differences between younger and older consumers and their visual attention to in-store signage and plant tag information. Authors Hayk Khachatryan and Alicia Rihn provide a deeper understanding of how end consumers use point-of-sale information to determine their purchases in the retail center. Green industry growers, marketing intermediaries, and retailers will find the information useful as they design in-store marketing materials.
https://edis.ifas.ufl.edu/fe1073

Economic Value of Florida Water Resources: Contributions of Tourism and Recreation to the Economy

Recreation is only one of the benefits people receive from water resources. Water is essential for fisheries and aquaculture, for drinking and bathing, for sanitation, and for spiritual and symbolic purposes, among myriad other uses described in the Economic Value of Florida Water Resources series. This 6-page fact sheet written by Tatiana Borisova, Kurt Oehlbeck, Xiang Bi, Tara Wade, Alan Hodges, Kelly Grogan, and Fe Hei and published by the UF/IFAS is the second part of the series. It discusses the contribution of water-based tourism to the economy in various Florida regions, summarizing a number of economic studies and focusing on freshwater-based recreation, such as canoeing, freshwater angling, wildlife watching, lake- or river-shore hiking, spring diving, and more. Readers can pick and choose the studies most relevant to their geographic area or their area of interest.
https://edis.ifas.ufl.edu/fe1065

Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants?

A woman holds a potted blueberry plant covered in blueberry flowers.

Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has also increased, which could confuse consumers and decrease label effectiveness. Previous studies found that well-designed eco-labels improve consumer understanding, clarity, and choice. This 6-page fact sheet written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei and published by the UF/IFAS Food and Resource Economics Department summarizes a study that addressed how different eco-label formats (text vs. logo) impact consumer visual attention, preferences, and valuations of fruit-producing plants.
https://edis.ifas.ufl.edu/fe1074

Food System Study of Martin County, Florida

Cows grazing in a field. UF/IFAS file photo

Martin County, Florida has a rich agricultural history with farming and cattle ranching being important economic drivers since the early 1930s. Nevertheless, the county struggles to meet the balance between food supply and demand. Farmers often face challenges finding sizable, secure, well-paying markets, and the most consumers do not participate in local food transactions. This 4-page fact sheet written by William A. Messina, Jr., Lisa House, Yvette Goodiel, and Carol Albertsand published by the UF/IFAS summarizes two studies conducted to examine agricultural production in Martin County and its food processing, distribution and marketing systems and infrastructure to better identify potential constraints and opportunities for the local food system.
http://edis.ifas.ufl.edu/fe1071

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2016

bee pollinating citrus flower
Collectively, the agriculture, natural resources, and food industries are significant contributors to the economy of the state of Florida. This 5-page fact sheet written by Christa D. Court, Alan W. Hodges, and Mohammad Rahmani and published by the UF/IFAS Food and Resource Economics Department outlines the economic contributions of these industries in calendar year 2016 to update previous reports from the Economic Impact Analysis Program and to provide current information for the purpose of informed public policy.
http://edis.ifas.ufl.edu/fe1055

Valuing Florida Water Resources: Households’ Willingness to Pay for Water

A coiled water hose awaits use in UF's Fifield Garden. Horticulture, irrigation, water, maintenance, spigot, lawn care. UF/IFAS Photo: Tyler Jones

This 8-page fact sheet written by Tatiana Borisova, Fei He, Xiang Bi, Kelly Grogan, Tara Wade, and Syed Shah and published by the UF/IFAS Food and Resource Economics Department reviews various methods of examining the value of water availability for household needs. It may be helpful to water resource managers planning investments in water infrastructure to prepare for droughts as well as for analyzing spending on protecting source water availability, for example, by protection of aquifers or increasing the recharge of aquifers, the primary water source in Florida.
http://edis.ifas.ufl.edu/fe1068

Financial Risk in Off-Bottom Oyster Culture along Florida's West Coast

Raw oysters on ice. Oyster, shellfish, seafood, food safety. 2009 Annual Research Report photo by Tyler Jones.

This 10-page fact sheet written by Russel Dame, Leslie N. Sturmer, Charles M. Adams, Richard Weldon, and Kelly A. Grogan and published by the UF/IFAS Food and Resource Economics Department explains how to assess the risks involved with off-bottom oyster culture, a method allowing for growing oysters in mesh containers above the sea bottom where they are protected from predation and from becoming buried in sediment.
http://edis.ifas.ufl.edu/fe1070

Economic Value of Florida Water Resources: Value of Freshwater-Based Recreational Experiences

Santa Fe River

This 8-page fact sheet written by Tatiana Borisova, Tara Wade, Xiang Bi, Kurt Oehlbeck, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department is part 3 of the series “Economic Value of Florida Water Resources.” It uses Florida-based economic studies to provide natural resource professionals and interested citizens with information regarding the value of water-based tourism and recreation in Florida.
http://edis.ifas.ufl.edu/fe1067

Cost of Production for Fresh Market Grapefruit Grown in Indian River, 2017/18

Grapefruit.

This 4-page fact sheet written by Ariel Singerman and published by the UF/IFAS Food and Resource Economics Department presents the cost of production per acre for growing fresh grapefruit in the Indian River region during 2017/18. The methodology chosen to collect the data consisted of surveying growers directly to closely reflect growers' costs in the era of citrus greening. Typical users of the estimates in the fact sheet include growers and consultants, who use them as a benchmark; property appraisers, who use them to compute the taxes for property owners; and researchers, who use the estimates to evaluate the economic feasibility of potential new technologies.
http://edis.ifas.ufl.edu/fe1066

Who Is Interested in Purchasing Smart Irrigation Systems?

A coiled water hose awaits use in UF's Fifield Garden. Horticulture, irrigation, water, maintenance, spigot, lawn care. UF/IFAS Photo: Tyler Jones

Water scarcity concerns have led to revolutionary new smart technologies for residential landscape irrigation, including evapotranspiration and soil-moisture sensor systems. The adoption of smart irrigation technologies into residential landscapes, however, has been slow. This 7-page publication written by Hayk Khachatryan, Alicia Rihn, Caroline R. Warwick, and Michael Dukes and published by the UF/IFAS Food and Resource Economics Department provides an overview of how different consumer groups perceive smart irrigation technology and the best promotions to encourage smart irrigation adoption in home landscapes. It is designed for landscapers, irrigation specialists, and marketing professionals who work with and are interested in promoting smart irrigation technologies to end consumers. Firms can use the results to tailor marketing strategies to target relevant customer segments and create promotions to encourage homeowners to adopt water-saving irrigation technologies.
http://edis.ifas.ufl.edu/fe1069

Valuing Florida’s Water Resources: Ecosystem Services Approach

An alligator in water with fallen leaves surrounding it. Photo taken 12-19-17.

This 6-page fact sheet written by Tatiana Borisova, Tara Wade, Xiang Bi, Kurt Oehlbeck, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department defines the term “ecosystem services” and presents examples of ecosystem services provided by water resources. It explains three values people assign to water resources and presents a brief overview of the methods that economists employ to measure the value of water.
http://edis.ifas.ufl.edu/fe1064