Valuing Florida Water Resources: Households’ Willingness to Pay for Water

A coiled water hose awaits use in UF's Fifield Garden. Horticulture, irrigation, water, maintenance, spigot, lawn care. UF/IFAS Photo: Tyler Jones

This 8-page fact sheet written by Tatiana Borisova, Fei He, Xiang Bi, Kelly Grogan, Tara Wade, and Syed Shah and published by the UF/IFAS Food and Resource Economics Department reviews various methods of examining the value of water availability for household needs. It may be helpful to water resource managers planning investments in water infrastructure to prepare for droughts as well as for analyzing spending on protecting source water availability, for example, by protection of aquifers or increasing the recharge of aquifers, the primary water source in Florida.
http://edis.ifas.ufl.edu/fe1068

Economic Value of Florida Water Resources: Value of Freshwater-Based Recreational Experiences

Santa Fe River

This 8-page fact sheet written by Tatiana Borisova, Tara Wade, Xiang Bi, Kurt Oehlbeck, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department is part 3 of the series “Economic Value of Florida Water Resources.” It uses Florida-based economic studies to provide natural resource professionals and interested citizens with information regarding the value of water-based tourism and recreation in Florida.
http://edis.ifas.ufl.edu/fe1067

Valuing Florida’s Water Resources: Ecosystem Services Approach

An alligator in water with fallen leaves surrounding it. Photo taken 12-19-17.

This 6-page fact sheet written by Tatiana Borisova, Tara Wade, Xiang Bi, Kurt Oehlbeck, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department defines the term “ecosystem services” and presents examples of ecosystem services provided by water resources. It explains three values people assign to water resources and presents a brief overview of the methods that economists employ to measure the value of water.
http://edis.ifas.ufl.edu/fe1064

Valuing Florida Water Resources: Prices of Waterfront Properties

Canal off of King Bay in Crystal River, entry to Three Sisters Springs, manatee protection area, state, development, houses, water. UF/IFAS Photo: Sally Lanigan.
This 9-page fact sheet written by Tatiana Borisova, Xiang Bi, Tara Wade, and Kurt Oehlbeck and published by the UF/IFAS Food and Resource Economics Department explores the relationship between water quality and sale prices of waterfront properties, that is, the amenity value provided by water resources to waterfront communities. Being near to water to water generally increases the value of a residential property. However, poor water quality may decrease waterfront property prices. In other words, investments in restoring water quality can translate into increases in property value and tax collection.
http://edis.ifas.ufl.edu/fe1062/p>

Economic Value of Florida Water Resources: Valuing the Quality of Water for Household Needs

Closeup water drops.  UF/IFAS Photo by Marisol Amador

Florida water-resource professionals deciding whether to implement a costly water protection program or to invest in better tap water treatment technology may wonder: Are such investments justified? What are the benefits of the program or investment decision? Just how highly do Floridians value their water? This 5-page fact sheet written by Tatiana Borisova, Syed Irfan Ali Shah, Tara Wade, Xiang Bi, and Kelly Grogan and published by the UF/IFAS Food and Resource Economics Department reviews studies that help assess the value Floridians assign to maintaining or improving the quality of the water supply.
http://edis.ifas.ufl.edu/fe1059

Valuing Florida Water Resources: Water Use in Irrigated Agriculture

Citra, Pivot irrigation, sunset with clouds. UF/IFAS Photo: Josh Wickham

Water resources provide us with a variety of goods and services (altogether often referred to as ecosystem services or environmental services.) Part of a series entitled Economic Value of Florida Water Resources, this 5-page fact sheet written by Tatiana Borisova, Syed Irfan Ali Shah, Tara Wade, Kelly Grogan, and Xiang Bi and published by the UF/IFAS Food and Resource Economics Department assesses the economic value of the ecosystem services provided by irrigation water and shows the importance to agriculture of water resource protection and restoration.
http:edis.ifas.ufl.edu/fe1057

Identifying the Attitudes and Preferences of Parents and Children for Seafood: Summary of Focus Group Results

Sea Grant seafood app photography at Wild Ocean Market on Friday, August 24th, 2012. Fish.
Seafood contains high-quality protein, vitamins, and minerals that have many health benefits, but the average family’s consumption of seafood in the United States remains below recommended levels. To begin to understand how to raise consumption levels, the study described in this three-page fact sheet focused on the influence parents’ seafood consumption habits may have on their children. Written by Anh Sam, Xiang Bi, and Lisa House and published by the Department of Food and Resource Economics.
http://edis.ifas.ufl.edu/fe992

Estimating Willingness to Pay for New Mandarin Cultivars: A Revealed Preference Approach

Credit: Sugar Belle citrus cultivar. Mix of sweet Clementine and Minneola varieties. UF cultivars, oranges, citrus. UF/IFAS File Photo. 07595SCalifornia has overtaken Florida to become the major US domestic mandarin producer. Despite a shift in consumer preferences toward the ‘Clementine’ mandarin that is widely grown in California, this cultivar is not well adapted to the subtropical climate of Florida. But in 2009, the University of Florida introduced the ‘Sugar Belle’, a cross between the ‘Clementine’ mandarin and the ‘Minneola’ tangelo. Survey test results showed that subjects preferred this new cultivar in terms of overall flavor, sweetness, acidity, and juiciness. survey test results showed that the Florida ‘Sugar Belle’ was preferred over the California ‘Clementine’ mandarin and the Florida ‘Murcott’ mandarin (aka Honey mandarin) in terms of overall flavor, sweetness, acidity, and juiciness. To determine consumer willingness to pay for specific attributes, UF/IFAS economists combined sensory evaluation and experimental auctions in a unique way, by comparing two different types of ‘Sugar Belle’ (SB1 and SB2) with the main competing product to identify the most desirable characteristics and to determine the best marketing and pricing strategy. This 6-page fact sheet was written by Xiang Bi, Lisa House, Frederick Gmitter, and Zhifeng Gao, and published by the UF Department of Food and Resource Economics, September 2014.
http://edis.ifas.ufl.edu/fe955