Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study

A woman holds a potted blueberry plant covered in blueberry flowers.

Do people of different ages shop differently for their garden plants? This 6-page fact sheet published by the UF/IFAS Food and Resource Economics Department shares results from a study investigating differences between younger and older consumers and their visual attention to in-store signage and plant tag information. Authors Hayk Khachatryan and Alicia Rihn provide a deeper understanding of how end consumers use point-of-sale information to determine their purchases in the retail center. Green industry growers, marketing intermediaries, and retailers will find the information useful as they design in-store marketing materials.