Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs

suburban landscape

A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This 7-page publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. Written by Laura A. Sanagorski Warner and John M. Diaz and published by the UF/IFAS Department of Agricultural Education and Communication, September 2018.
http://edis.ifas.ufl.edu/wc314

Using Video Messages to Promote Residential Adoption of Fertilizer Best Practices

Residents may be inclined to over-fertilize their lawns due to pressure to maintain a neighborhood aesthetic. However, this activity can affect water quality. This 3-page document describes a study that was conducted in order to determine if video messages about fertilizer best management practices influenced perceptions of fertilizer use among residents. Written by Amanda D. Ali, Laura A. Sanagorski Warner, Peyton Beattie, Alexa J. Lamm, and Joy N. Rumble and published by the UF/IFAS Department of Agricultural Education and Communication, July 2018.
http://edis.ifas.ufl.edu/wc309

Using Perceived Landscape Benefits to Subgroup Extension Clients to Promote Urban Landscape Water Conservation

A watering tin and gardening gloves at a home garden.

Because a large percentage of water used in urban areas can be applied through irrigation, home landscape management practices are an important factor of water conservation. The information in this 5-page document is the result of a cluster analysis used to identify meaningful subgroups among home irrigation users to encourage water conservation behaviors. Written by Amanda D. Ali, Laura A. Sanagorski Warner, and Anil Kumar Chaudhary and published by the UF/IFAS Department of Agricultural Education and Communication, May 2018.
http://edis.ifas.ufl.edu/wc291

Using Environmentally Themed Videos to Help Extension Promote Good Landscape Management Behaviors

Water quality and quantity are major issues in the state of Florida, and water resources can be affected by the way residents choose to fertilize and irrigate their lawns and landscapes. This 4-page document discusses the use of videos to promote good landscape management behaviors. Written by Laura A. Sanagorski Warner, Alexa J. Lamm, and Joy N. Rumble and published by the Department of Agricultural Education and Communication, May 2018.
http://edis.ifas.ufl.edu/wc302

How Do Floridians Perceive Their Role in Protecting Water Quality and Quantity Through Landscape Practices?

suburban landscape

Florida is faced with challenges in protecting both water quality and quantity; the state’s incredible number of home landscapes can positively or negatively impact water depending on how landscapes are managed. In 2016, Florida residents with irrigated landscapes were surveyed in order to create more effective Extension programs regarding landscape best management practices. This 4-page document discusses the results of this survey. Written by Laura A. Sanagorski Warner, Alexa J. Lamm, and Anil Kumar Chaudhary and published by the UF/IFAS Department of Agricultural Education and Communication, January 2018.
http://edis.ifas.ufl.edu/wc293

Understanding Good Irrigation and Fertilization Behaviors Among Households Using Landscape Design Features

With increasing concerns over water resources in Florida, Extension can target households with irrigated landscapes to encourage practices that protect water quality and quantity. This document compares the water conservation education needs of different Florida household subgroups. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the UF/IFAS Department of Agricultural Education and Communication, January 2018.
http://edis.ifas.ufl.edu/wc292

Enhancing the Success of Extension Programs with the Social Exchange Theory

UF/IFAS Extension sign sitting on peanuts

Social Exchange Theory (SET) is based on the principle that human behavior is an exchange of rewards between people. This three-page fact sheet explains how it can be applied to Extension programming to promote clientele participation in programs and a commitment to changing their behaviors. Written by Amanda D. Ali and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc280

Water Conservation and Extension Participants: An Interesting Synergy

Sprinklers watering athletic fields.

The home landscape is a place where there is a great opportunity for people to adopt irrigation practices and technologies that conserve water. However, a large portion of residents lack the required knowledge and skills to adopt some of those practices. This three-page fact sheet discusses using innovative evaluation approaches to demonstrate the impacts of statewide urban water conservation programs. Written by Laura A. Warner, Sebastian Galindo-Gonzalez, and Anil Kumar Chaudhary and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc278

Estimating Benefits of Residential Outdoor Water Conservation: A Step-by-Step Guide

This 9-page fact sheet written by Tatiana Borisova, Laura A. Warner, Jennison Searcy, Anil Kumar Chaudhary, and Michael Dukes and published by the UF Department of Food and Resource Economics in February 2017 was developed to help Extension agents, water-conservation managers, and homeowners estimate the economic benefits of residential outdoor water conservation. It provides guidance for reporting benefits, including lowered utility bills for homeowners, reduced water-delivery costs for utilities, and increased water supply. This publication also offers an example of an impact statement.
http://edis.ifas.ufl.edu/fe1009

Consultation Forms for Walk-In Clientele and Landscape Site Visits

UF/IFAS Extension sign sitting on peanuts Photo Credits: UF/IFAS Photo by Amy Stuart

This eight-page fact sheet contains forms for horticulture Extension agents and staff to use during walk-in consultations and/or on-site consultations related to plant identification, problem diagnosis, and cultural advice. The forms are available as fillable PDFs. Written by Amanda D. Ali, Laura A. Warner, Sydney Park Brown, Susan Haddock, and Laurie Albrecht and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc277

Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners' Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption

Sprinklers watering athletic fields. UF/IFAS Phto by Tyler Jones.

This is the fourth publication in a series focused on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This four-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc202

Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The third document in a series of three about using Importance-performance analyiss to prioritize Extension resources, this three-page article covers gap analysis as a means to understand a client's perceptions and rank Extension priorities. Gap analysis using IPA is an innovative and useful approach for Extension educators to conduct needs assessments and to evaluate programs. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc252

Visually Plotting Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The second document in a series of three about using importance-performance analysis to prioritize Extension resources, this four-page article covers how to collect data and use them to generate visual plots. IPA data plots are attractive and easy-to-understand visual maps that display importance and satisfaction scores for certain attributes. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc251

Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

This is the first article in a series of three on using Importance-performance analysis to prioritize Extension resources. Importance-performance analysis, or IPA, measure how people feel about certain chracteristics of a place, issue, or program. Extension professionals can use IPA to make decisions and prioritize resources by understanding how clients rate the importance of and satisfaction with specific attributes of a program or facility. This three-page fact sheet explains IPA and how to use it. Written by Laura A. Warner and Anil Jumar Chaudhary and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc250

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape‚ÄĒDefining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Theresa Ferrari, left, extension youth development specialist in the Department of Family, Youth and Community Sciences, and Steve Jacob review findings form the citizen survey.

This is the second publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This six-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc200

Encouraging Landscape Water Conservation Behaviors Series Overview #7: Personal and Social Norms of Florida Residents Who Use Irrigation in the Home Landscape

people talking about landscaping choices in Florida-friendly development
This 4-page fact sheet is the seventh publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. Extension educators create programs to encourage good irrigation practices and water conservation activities based on personal and social normative beliefs. To help in this goal, the authors examine personal and social norms of Florida residents who use irrigation in the home landscape and describe how Extension educators can capitalize on these positive norms to motivate Floridians to learn and use best water conservation practices. Written by Anil Kumar Chaudhary, Laura A. Warner, Alexa Lamm, Joy N. Rumble, and Randal Cantrell and published by the Agricultural Education and Communication Department.
http://edis.ifas.ufl.edu/wc205

Strategies to Encourage Adoption of Stormwater Pond Best Management Practices (BMPs) by Homeowners

Pond surrounded by plants

Man-made ponds can be a useful way to collect, store, and treat stormwater runoff in residential areas. However, these ponds can become polluted when runoff contains fertilizers, pesticides, and pet waste from the neighborhood. This 8-page fact sheet outlines several best management practices (BMPs) for reducing stormwater pond pollution. Based on a survey of residents who live near stormwater ponds, the authors recommend strategies Extension educators can use to encourage residents to adopt these BMPs. Written by Emily Ott, Paul Monaghan, Ondine Wells, Gail Hansen, Laura Warner, and Michelle Atkinson, and published by the UF Department of Agricultural Education and Communication, July 2015.
http://edis.ifas.ufl.edu/wc214

Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

Setting the sprinkler head for an irrigation system

Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.
http://edis.ifas.ufl.edu/wc201

Using the Decision-Ade(TM) Segmentation Strategy to Better Understand Extension Audiences

Some home occupants are more bothered by their utility bill than others.

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its willingness to modify utility consumption relative to other households. This 5-page fact sheet uses survey data of Florida residents to demonstrate the insights Decision Ade™ can provide and how those insights can inform Extension programming. Written by Randall Cantrell, Laura Warner, Joy Rumble, and Alexa Lamm, and published by the UF Department of Family, Youth and Community Sciences, July 2015.
http://edis.ifas.ufl.edu/fy1461

Encouraging Landscape Water-Conservation Behaviors #1: Tailoring Programs To Florida Residents Who Use Irrigation in the Home Landscape

Figure 1. Level of importance of Florida issues reported by Floridians who use irrigation in the home landscape (N = 1063)

To better promote water-conservation practices among homeowners who irrigate their landscaping, Extension professionals must first have a clear understanding of this target audience’s habits, beliefs, and needs. This 10-page fact sheet recommends that Extension professionals analyze their audiences through several factors, including their interest in water conservation and knowledge of water issues and laws. Written by Laura A. Warner, Emmett Martin, Alexa Lamm, Joy Rumble, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, May 2015. http://edis.ifas.ufl.edu/wc199