Enhancing the Success of Extension Programs with the Social Exchange Theory

UF/IFAS Extension sign sitting on peanuts

Social Exchange Theory (SET) is based on the principle that human behavior is an exchange of rewards between people. This three-page fact sheet explains how it can be applied to Extension programming to promote clientele participation in programs and a commitment to changing their behaviors. Written by Amanda D. Ali and Laura A. Warner and published by the Department of Agricultural Education and Communication.