Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The third document in a series of three about using Importance-performance analyiss to prioritize Extension resources, this three-page article covers gap analysis as a means to understand a client's perceptions and rank Extension priorities. Gap analysis using IPA is an innovative and useful approach for Extension educators to conduct needs assessments and to evaluate programs. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.