Using Video Messages to Promote Residential Adoption of Fertilizer Best Practices

Residents may be inclined to over-fertilize their lawns due to pressure to maintain a neighborhood aesthetic. However, this activity can affect water quality. This 3-page document describes a study that was conducted in order to determine if video messages about fertilizer best management practices influenced perceptions of fertilizer use among residents. Written by Amanda D. Ali, Laura A. Sanagorski Warner, Peyton Beattie, Alexa J. Lamm, and Joy N. Rumble and published by the UF/IFAS Department of Agricultural Education and Communication, July 2018.