Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners' Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption

Sprinklers watering athletic fields. UF/IFAS Phto by Tyler Jones.

This is the fourth publication in a series focused on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This four-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc202

Differences in Perceptions of Agricultural Water Use between the General Public and Local Officials

John Cisar, a professor of Environmental Horticulture at the University of Florida's Fort Lauderdale Research and Education Center, is studying how turfgrass and other landscape plants can help prevent nitrogen from leaching through the soil into groundwater, Wednesday - Aug. 13, 2003. He said three years of research have shown that turfgrass is most effective in reducing nitrogen leaching and should be used in Florida landscapes. Other plants require more time to become established and slow nitrogen leaching through the soil.

Due to the scarcity of water resources among states and the influx of people, balancing agriculture and public water needs has become a contentious issue. Therefore, dialogue msut take place to educate and inform the general public and local officials about the reality of agricultural water use. This is the second article in a series describing the differences in perceptions of agricultural water use in Florida between the general public and local officials. This four-page fact sheet identifies the differens among groups for agricultural water use and provides ways to change Extension programming according to these differences. Written by Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc249

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape‚ÄĒDefining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Theresa Ferrari, left, extension youth development specialist in the Department of Family, Youth and Community Sciences, and Steve Jacob review findings form the citizen survey.

This is the second publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This six-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc200

Encouraging Landscape Water-Conservation Behaviors #5: Segmenting the Audience Based on HOA Status

John Cisar, a professor of Environmental Horticulture at the University of Florida's Fort Lauderdale Research and Education Center, is studying how turfgrass and other landscape plants can help prevent nitrogen from leaching through the soil into groundwater, Wednesday - Aug. 13, 2003. He said three years of research have shown that turfgrass is most effective in reducing nitrogen leaching and should be used in Florida landscapes. Other plants require more time to become established and slow nitrogen leaching through the soil.
The newest article in the Encouraging Landscape Water-Conservation Behavior series, this six-page fact sheet provides Extension professionals with information on segmenting audiences based on their home owner association status. It provides data that shows how HOA membership potentially affects the barriers that households face when adopting conservation measures and explains how Extension professionals should use this information to enhance programming by strategically planning programs based on the similarities between clients.Written by Laura A. Warner, Alexa J. Lamm, Emmett Martin, Joy N. Rumble, and Esen Momol, and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc246

Encouraging Landscape Water Conservation Behaviors Series Overview #7: Personal and Social Norms of Florida Residents Who Use Irrigation in the Home Landscape

people talking about landscaping choices in Florida-friendly development
This 4-page fact sheet is the seventh publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. Extension educators create programs to encourage good irrigation practices and water conservation activities based on personal and social normative beliefs. To help in this goal, the authors examine personal and social norms of Florida residents who use irrigation in the home landscape and describe how Extension educators can capitalize on these positive norms to motivate Floridians to learn and use best water conservation practices. Written by Anil Kumar Chaudhary, Laura A. Warner, Alexa Lamm, Joy N. Rumble, and Randal Cantrell and published by the Agricultural Education and Communication Department.
http://edis.ifas.ufl.edu/wc205

Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

Setting the sprinkler head for an irrigation system

Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.
http://edis.ifas.ufl.edu/wc201

Encouraging Landscape Water-Conservation Behaviors: Information Seeking Preferences of Florida Residents Who Use Irrigation in the Home Landscape

people talking about landscaping choices in Florida-friendly developmentHow can we encourage Florida residents who irrigate their home landscapes to adopt environmentally responsible irrigation practices? Provide them information they are interested in and deliver it through their preferred information channels. This 4-page fact sheet discusses the topics of interest to this audience and how they prefer to receive information about water-conservation practices related to their home landscaping, and makes recommendations for reaching this audience. Written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, Emmett Martin, Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, April 2015. (UF/IFAS Photo by Thomas Wright)
http://edis.ifas.ufl.edu/wc204