Consultation Forms for Walk-In Clientele and Landscape Site Visits

UF/IFAS Extension sign sitting on peanuts Photo Credits: UF/IFAS Photo by Amy Stuart

This eight-page fact sheet contains forms for horticulture Extension agents and staff to use during walk-in consultations and/or on-site consultations related to plant identification, problem diagnosis, and cultural advice. The forms are available as fillable PDFs. Written by Amanda D. Ali, Laura A. Warner, Sydney Park Brown, Susan Haddock, and Laurie Albrecht and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc277

Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs

UF/IFAS Extension sign sitting on peanuts  Photo Credits:  UF/IFAS Photo by Amy Stuart

Extension professionals can benefit from knowing the value of a program’s outcomes compared to how much it costs. One way to estimate a program’s value relative to cost is through a series of calculations, known as Return on Investment (ROI). This four-page fact sheet describes ROI and how Extension professionals can use it in their programming. Written by Amanda D. Ali, Laura A. Warner, and Hayk Khachatryan and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc270

Matrix Ranking: A Tool for Decision-Making and Prioritization

Figure 1. Example pairwise ranking matrix.

Matrix ranking is an activity used to analyze and prioritize information. Extension professionals often work with community groups who may benefit from this type of analysis. This four-page fact sheet explains how Extension professionals can use matrix ranking to facilitate prioritization and decision-making. Written by Keegan Gay, Eric Stubbs, and Sebastian Galindo-Gonzalez and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc239

Reporting Clientele Contacts in Workload

Figure 1. Screenshot of the Workload Reporting Categories section in Workload. Credits: UF/IFAS Program Development and Evaluation Center

Each fall UF/IFAS faculty are asked to report on their Extension activities and accomplishments over the past year, including the contact made with Extension clientele through both direct and indirect methods. This five-page fact sheet describes how to report these interactions in Workload. Written by Diane Craig and Glenn D. Israel and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc058

Engaging High Water Users in Water Conservation #3: High Water Users' Opportunities to Learn about Water Conservation

A coiled water hose awaits use in UF's Fifield Garden. Horticulture, irrigation, water, maintenance, spigot, lawn care. UF/IFAS Photo: Tyler Jones

Homeowners who use excessive amounts of water to irrigate their landscapes have specified demographic characteristics and have been identified as high water users. This three-page fact sheet is the third in a series discussing how Extension can improve high water users' engagement in water conservation, focusing on how to effectively communicate with high water users about water conservation education. Written by Pei-wen Huang and Alexa J. Lamm and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc257

Opinion Leadership and Local Food

A table of fresh fruit and produce at a farmer's market.
Three new articles have been published as part of a new series on Opinion Leadership and Local Food. These articles look at the role opinion leaders, or individuals who have a large amount of influence within their respective social circles, can have on motivating their peers to join in purchasing local food. The articles are as follows:

1. Opinion Leadership and the Perceived Health Benefits of Local Food (http://edis.ifas.ufl.edu/wc266)
2. Opinion Leadership and the Perceived Effects of Local Food on the Local Community (http://edis.ifas.ufl.edu/wc267)
3. Opinion Leadership and the Perceived Economic Benefits of Local Food (http://edis.ifas.ufl.edu/wc268)

Written by Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm and published by the Department of Agricultural Education and Communication.

Teaching Students with Disabilities

Horticulture Professor Balasubramanian Rathinasabapathi (Saba). Teaching, students, lecture, classrooom.

Seven new articles have been published in the Teaching Students with Disabilities series. This series provides useful information to ag-ed based instructors about different disabilities and how to teach those students in the unique environments posed by ag-ed, including classroom, laboratory, and non-formal environments. The new articles are as follows:

Written by Blake C. Colclasure, Andrew C. Thoron, and Sarah E. LaRose and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/topic_series_teaching_students_with_disabilities

Engaging High Water Users in Water Conservation #2: High Water Users' Water-related Behaviors and Willingness to Act

John Cisar, a professor of Environmental Horticulture at the University of Florida's Fort Lauderdale Research and Education Center, is studying how turfgrass and other landscape plants can help prevent nitrogen from leaching through the soil into groundwater, Wednesday - Aug. 13, 2003. He said three years of research have shown that turfgrass is most effective in reducing nitrogen leaching and should be used in Florida landscapes. Other plants require more time to become established and slow nitrogen leaching through the soil.

Approximately 50% of Floridians’ daily water consumption is used for outdoor purposes, such as landscape irrigation; this is 20% higher than the national average. In order to alleviate the pressure on the precious water resources in Florida from various demands, increased public awareness and engagement in water conservation is needed especially among high water users. This four-page fact sheet is the second in a series discussing how Extension can improve high water users’ engagement in water conservation with a focus on high water users’ water-related behavior and willingness to act. Written by Pei-wen Huang and Alexa J. Lamm and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc256

Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners' Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption

Sprinklers watering athletic fields. UF/IFAS Phto by Tyler Jones.

This is the fourth publication in a series focused on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This four-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc202

Differences in Perceptions of Agricultural Water Use between the General Public and Local Officials

John Cisar, a professor of Environmental Horticulture at the University of Florida's Fort Lauderdale Research and Education Center, is studying how turfgrass and other landscape plants can help prevent nitrogen from leaching through the soil into groundwater, Wednesday - Aug. 13, 2003. He said three years of research have shown that turfgrass is most effective in reducing nitrogen leaching and should be used in Florida landscapes. Other plants require more time to become established and slow nitrogen leaching through the soil.

Due to the scarcity of water resources among states and the influx of people, balancing agriculture and public water needs has become a contentious issue. Therefore, dialogue msut take place to educate and inform the general public and local officials about the reality of agricultural water use. This is the second article in a series describing the differences in perceptions of agricultural water use in Florida between the general public and local officials. This four-page fact sheet identifies the differens among groups for agricultural water use and provides ways to change Extension programming according to these differences. Written by Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc249

Understanding Science: How to Fill the Communication Gap

Beakers and flasks of clear fluid. Ethanol, biofuel, chemistry, science, liquid

The industrialization of society has led to many scientific advancements, which have both benefits and controversies. Despite sound science, controversies around scientific issues have led the public to make decisions that disagree with scientific evidence. Why does this gap between science and perception exist? This four-page fact sheet looks at the characteristics of scientists, the media, and the public to help explain how the gap in science communication has occurred while also providing strategies for closing that gap in the future. Written by Joy N. Rumble and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc254

Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The third document in a series of three about using Importance-performance analyiss to prioritize Extension resources, this three-page article covers gap analysis as a means to understand a client's perceptions and rank Extension priorities. Gap analysis using IPA is an innovative and useful approach for Extension educators to conduct needs assessments and to evaluate programs. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc252

Visually Plotting Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The second document in a series of three about using importance-performance analysis to prioritize Extension resources, this four-page article covers how to collect data and use them to generate visual plots. IPA data plots are attractive and easy-to-understand visual maps that display importance and satisfaction scores for certain attributes. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc251

Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

This is the first article in a series of three on using Importance-performance analysis to prioritize Extension resources. Importance-performance analysis, or IPA, measure how people feel about certain chracteristics of a place, issue, or program. Extension professionals can use IPA to make decisions and prioritize resources by understanding how clients rate the importance of and satisfaction with specific attributes of a program or facility. This three-page fact sheet explains IPA and how to use it. Written by Laura A. Warner and Anil Jumar Chaudhary and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc250

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Theresa Ferrari, left, extension youth development specialist in the Department of Family, Youth and Community Sciences, and Steve Jacob review findings form the citizen survey.

This is the second publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This six-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc200

Attitudes and Perceptions of Agricultural Water Use in Florida Expressed by the General Public and Local Officials

Lemon trees with micro irrigation system.  Photo Credits:  UF/IFAS Photo by Tyler Jones

The use of water has become increasingly contentious because an increased population is sharing a decreasing amount of water. Water remains Florida’s most plentiful natural resource but is at risk as the agriculture industry and Floridians demand more water for a variety of uses. This four-page fact sheet discusses the media’s influence on perceptions of agricultural water use, the measurement of attitudes and perception towards agricultural water use, and ways to educate the general public and local officials on this issue. Written by Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg, and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc248

Understanding Ag Awareness Programming throughout UF/IFAS Extension: Supporting Citizen Awareness of Food Systems and the Environment

Drs. Clyde Fraisse (blue shirt) and Natalia Peres (orange shirt) speak with graduate students amongst rows of strawberries at the Gulf Coast Research and Education Center in Balm, Florida. Strawberry, fruit, agriculture, food production. UF/IFAS Photo by Tyler Jones.
Florida Extension agents around the state are working to increase public agricultural awareness (Ag Awareness). This five-page fact sheet outlines FLorida’s recent Extension efforts in agricultural awareness and highlight future directions to coordinate and strengthen this work, offering ideas for best practices while avoiding unnecessary duplication. Written by Joy N. Rumble, Kathryn A. Stofer, and Libbie Johnson and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc168

Integrating Critical Thinking into Extension Programming #5: Using Critical Thinking Styles to Enhance Team Work

colorful people around a table
The final part of the Integrating Critical Thinking in Extension Programming series, this article continues the discussion of how to take into account critical thinking methods and styles when developing Extension programs. Well-formed working groups allow members to work successfully solve problems as a group. This three-page fact sheet explains the importance of critical thinking styles when it comes to team work. Written by Alexa J. Lamm and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc210