Opinion Leadership and Local Food

A table of fresh fruit and produce at a farmer's market.
Three new articles have been published as part of a new series on Opinion Leadership and Local Food. These articles look at the role opinion leaders, or individuals who have a large amount of influence within their respective social circles, can have on motivating their peers to join in purchasing local food. The articles are as follows:

1. Opinion Leadership and the Perceived Health Benefits of Local Food (http://edis.ifas.ufl.edu/wc266)
2. Opinion Leadership and the Perceived Effects of Local Food on the Local Community (http://edis.ifas.ufl.edu/wc267)
3. Opinion Leadership and the Perceived Economic Benefits of Local Food (http://edis.ifas.ufl.edu/wc268)

Written by Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm and published by the Department of Agricultural Education and Communication.

Floridian Consumer Perceptions of Local versus Organic Ornamental Plants

flowerHorticultural consumers in Florida are interested in local and organically produced plants. But these terms can mean different things in different regions. UF/IFAS researchers conducted a survey last summer which suggests that consumers in central Florida define local as plants that are grown near where they are sold and identify the most important local benefits as product safety, quality, and community support. Organic plants are perceived as requiring fewer chemical additives and being healthier for the environment. The importance of these traits varies by plant type. This 5-page fact sheet was written by Hayk Khachatryan and Alicia Rihn, and published by the UF Department of Food and Resource Economics, February 2015.