Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014.
Florida is one of the leading environmental horticulture producers in the United States, ranked second only to California. In 2010, total industry sales were estimated at $12.33 billion. This 10-page report summarizes the current situation, economic impacts, and outlook for the environmental horticulture industry in Florida. Written by Hayk Khachatryan and Alan W. Hodges, and published by the UF Department of Food and Resource Economics, September 2014.
US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.
This 15-page report summarizes industry statistics using data from primary and secondary sources and highlights production and sales trends in the US environmental horticulture industry in 2014. Data sources include the United States Department of Agriculture National Agricultural Statistics Service (USDA/NASS), US Census Bureau, the IBIS World Industry Reports, National Association of Home Builders, S&P/Case-Shiller Home Price Indices, US Bureau of Labor Statistics, University of Florida Bureau of Economic and Business Research, AIA Economics and Market Research Group, and Florida Realtors®. Primary data is collected through the National Nursery Survey, conducted by the Green Industry Research Consortium. Written by Hayk Khachatryan, Alan W. Hodges, and Shawn Steed, and published by the UF Department of Food and Resource Economics, March 2014.
The primary goal of this study is to assist industry participants by providing information about consumer purchasing preferences, including information about past and future expenditures on ornamental plants, plant-specific and store-specific factors that influence purchase decisions. Additionally, the study sought to determine whether providing consumers with information about the health and well-being, environmental, and economic benefits of ornamental plants had any effects on consumer preferences for ornamental plants. The main results of the survey are briefly summarized below. The full report titled “Investigation of Factors Affecting Consumer Preferences and Demand for Ornamental Plants” can be downloaded from the UF Horticulture Economics and Marketing Research Program website at http://fred.ifas.ufl.edu/horticulture-economics/publications.shtml”. This 5-page fact sheet was written by Hayk Khachatryan and Hee Jung Choi, and published by the UF Department of Food and Resource Economics, February 2014.