Economic Survey of the Environmental Horticulture Industry in Florida in 2015

The characteristics and economic contributions of the environmental horticulture industry in Florida in 2015 were evaluated through mail and internet surveys of industry firms conducted in 2016. The executive summary of the full report, authored by Alan W Hodges, Hayk Khachatryan, Mohammad Rahmani, and Christa D. Court and published by the UF/IFAS Department of Food and Resource Economics, is available here:

Florida Nursery Crops and Landscaping Industry Economic Impacts, Situation, and Outlook

Greenhouse with large variety of cultivated flowers.Florida is one of the leading environmental horticulture producers in the United States, ranked second only to California. In 2010, total industry sales were estimated at $12.33 billion. This 10-page report summarizes the current situation, economic impacts, and outlook for the environmental horticulture industry in Florida. Written by Hayk Khachatryan and Alan W. Hodges, and published by the UF Department of Food and Resource Economics, September 2014.

Advertising and Promotions in the US Green Industry

bedding plants for saleUS firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.

Floriculture Crops Economic Outlook for 2014

flowers in greenhouseThis 15-page report summarizes industry statistics using data from primary and secondary sources and highlights production and sales trends in the US environmental horticulture industry in 2014. Data sources include the United States Department of Agriculture National Agricultural Statistics Service (USDA/NASS), US Census Bureau, the IBIS World Industry Reports, National Association of Home Builders, S&P/Case-Shiller Home Price Indices, US Bureau of Labor Statistics, University of Florida Bureau of Economic and Business Research, AIA Economics and Market Research Group, and Florida Realtors®. Primary data is collected through the National Nursery Survey, conducted by the Green Industry Research Consortium. Written by Hayk Khachatryan, Alan W. Hodges, and Shawn Steed, and published by the UF Department of Food and Resource Economics, March 2014.