This third publication in the Road to Recovery series provides information and recommendations to support Extension professionals’ ability to facilitate capacity building and resilience development for communities during COVID-19 and potential future pandemic situations. This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication was written by Cody Gusto, Colby Silvert, and John Diaz.
This first publication in the Road to Recovery series provides a brief introduction to some core concerns and considerations for Extension professionals as they adapt their outreach, education, and evaluation efforts during a pandemic and recovery. This new 3-page publication of the UF/IFAS Department of Agricultural Education and Communication also includes an overview of the subsequent articles in the Road to Recovery series. Written by Cody Gusto, Colby Silvert, and John Diaz.
Now is a crucial time for Extension professionals to engage with clientele. In both urban and rural communities, clients are facing a multitude of unprecedented challenges related to COVID-19. Many Extension professionals already have experience in emergency and disaster preparedness, response, and recovery that can be applied in the present context. However, we must rethink how we interact with and assist clientele to ensure their safety and our own. To do this, it is critical we understand that the pandemic has exacerbated emotional trauma and anxiety resulting in trust gaps. This new 4-page publication of the UF/IFAS Department of Agricultural Education and Communication aims to build Extension professionals’ sensitivity to the needs and emotional strains that COVID-19 presents for clients, and the strategies needed for effective recovery. Written by Colby Silvert, Cody Gusto, and John Diaz.
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context.