Tag: Tangerines Mandarins and Tangelos

Satsuma Mandarin Budget and Profitability Analysis for North Florida

satsuma tree

This 16-page analysis written by Kevin R. Athearn, Peter C. Andersen, Bent V. Brodbeck, Lei Lani L. Davis, Clay Olson, Daniel K. Fenneman, Matthew Lollar, Derek Farnsworth, and Michael Perez and published by the UF/IFAS Food and Resource Economics Department provides research-based information and a description of satsuma mandarin markets, production costs, and potential returns for citrus growers who are considering establishing a satsuma grove in north Florida. Its purpose is to serve as a reference and model for growers to create their own enterprise budgets and make financial projections. An enterprise budget estimates revenues, costs, and net returns for a particular crop or farm enterprise to help growers assess the economic viability and risk of an enterprise, compare enterprises, and evaluate production or marketing changes. The budget and financial analysis may assist prospective and current satsuma growers, agricultural consultants, and lenders with planning and decision making.
http://edis.ifas.ufl.edu/fe1030

Estimating Willingness to Pay for New Mandarin Cultivars: A Revealed Preference Approach

Credit: Sugar Belle citrus cultivar. Mix of sweet Clementine and Minneola varieties. UF cultivars, oranges, citrus. UF/IFAS File Photo. 07595SCalifornia has overtaken Florida to become the major US domestic mandarin producer. Despite a shift in consumer preferences toward the ‘Clementine’ mandarin that is widely grown in California, this cultivar is not well adapted to the subtropical climate of Florida. But in 2009, the University of Florida introduced the ‘Sugar Belle’, a cross between the ‘Clementine’ mandarin and the ‘Minneola’ tangelo. Survey test results showed that subjects preferred this new cultivar in terms of overall flavor, sweetness, acidity, and juiciness. survey test results showed that the Florida ‘Sugar Belle’ was preferred over the California ‘Clementine’ mandarin and the Florida ‘Murcott’ mandarin (aka Honey mandarin) in terms of overall flavor, sweetness, acidity, and juiciness. To determine consumer willingness to pay for specific attributes, UF/IFAS economists combined sensory evaluation and experimental auctions in a unique way, by comparing two different types of ‘Sugar Belle’ (SB1 and SB2) with the main competing product to identify the most desirable characteristics and to determine the best marketing and pricing strategy. This 6-page fact sheet was written by Xiang Bi, Lisa House, Frederick Gmitter, and Zhifeng Gao, and published by the UF Department of Food and Resource Economics, September 2014.
http://edis.ifas.ufl.edu/fe955