Exploring Relationships among Social Norms, Aesthetics, HOA Regulations and Water Conservation

lawn irrigation

In the United States, landscape irrigation often consumes 50% or more of residential water used, and aesthetics may take preference over water-conserving elements in the landscape. Other factors such as perceived social norms and homeowners' association (HOA) regulations also impact water conservation behaviors. Binary logistic regression estimated the impact of aesthetics, perceived social norms, and HOA regulations on water conservation intentions. Findings revealed that when individuals placed a higher-than-average value on aesthetics and perceived stronger social support for conservation, home irrigation users had greater intent to conserve water. This new 4-page publication of the UF/IFAS Department of Agricultural Education and Communication was written by Amanda D. Ali and Laura A. Sanagorski Warner.
http://edis.ifas.ufl.edu/wc331

Communicating to the Ages: Influence of Age on Florida Residents’ Informational Processing Behaviors

suburban landscape

This 5-page document explores the results of a study in which Florida residents processed video messages about fertilizer best practices, with a focus on how their information-processing behaviors differed by age. Written by Amanda D. Ali, Laura A. Sanagorski Warner, Ashley N. McCleod, Shelli Rampold, and Alexa J. Lamm and published by the UF/IFAS Department of Agricultural Education and Communication, December 2018.
http://edis.ifas.ufl.edu/wc323