This 5-page fact sheet written by Feng Wu, Zhengfei Guan, J. Jaime Arana-Coronado and Melvin Garcia-Nazariega and published by the UF/IFAS Food and Resource Economics Department provides an overview of Mexican strawberry production with an emphasis on the production in Central Mexico.
http://edis.ifas.ufl.edu/fe1014
The primary goal of this study is to assist industry participants by providing information about consumer purchasing preferences, including information about past and future expenditures on ornamental plants, plant-specific and store-specific factors that influence purchase decisions. Additionally, the study sought to determine whether providing consumers with information about the health and well-being, environmental, and economic benefits of ornamental plants had any effects on consumer preferences for ornamental plants. The main results of the survey are briefly summarized below. The full report titled “Investigation of Factors Affecting Consumer Preferences and Demand for Ornamental Plants” can be downloaded from the UF Horticulture Economics and Marketing Research Program website at http://fred.ifas.ufl.edu/horticulture-economics/publications.shtml”. This 5-page fact sheet was written by Hayk Khachatryan and Hee Jung Choi, and published by the UF Department of Food and Resource Economics, February 2014.
http://edis.ifas.ufl.edu/fe938
FE820, a 4-page fact sheet by Angelina C. Toomey and Allen F. Wysocki, focuses on business-to-consumer (B2C) practices, and in particular, B2C methods of e-commerce with respect to online food sales. Includes references. Published by the UF Department of Food and Resource Economics, December 2009.
http://edis.ifas.ufl.edu/FE820