Persuasion in Messages

African man yelling into megaphoneSpecific contextual cues are added to media messages that persuade people to think one way or another about an issue and influence their actions. In this publication, you will learn the different ways that the mass media use persuasion and how persuasion encourages the audience to change their attitudes or behavior. This 3-page fact sheet was written by Laura Gorham, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013.
http://edis.ifas.ufl.edu/wc145

Persuasive Papers, Speeches, and Campaigns

Young preacherPersuasion can be used in written essays, speeches or as part of media campaigns that attempt to influence an audience to change their thinking or behavior. This publication will familiarize you with the tools necessary to develop a persuasive essay, speech, or media campaign. This 3-page fact sheet was written by Laura Gorham, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013.
http://edis.ifas.ufl.edu/wc146

Planning Special Events

Teamwork background conceptLearning how to plan special events is an important skill that can benefit you and your organization. This publication is designed to help you understand what special events are and how to conduct them. After reading this publication, you will be able to explain how event sites are chosen, what criteria are used to plan events, and how to handle site permits, contracts, and budgets. You also will learn the five critical stages in planning a special event and how to evaluate an event. This 6-page fact sheet was written by Reba Ellen Hicks, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013.
http://edis.ifas.ufl.edu/wc147

Event Marketing and Public Relations

Mother and Face Painted DaughterMarketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an event that is well attended. This 2-page fact sheet was written by Reba Ellen Hicks, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013.
http://edis.ifas.ufl.edu/wc148

Instructional Methods for Distance Education (AEC345/WC026)

Web camera on laptop staring at you.Much of the time, teaching with distance education technologies is a matter of adapting the teaching styles and instructional methods teachers have been using for years in the traditional classroom. This 5-page fact sheet applies basic teaching principles to distance education technologies. Written by Ricky W. Telg, and published by the UF Department of Agricultural Education and Communication, September 2012.
http://edis.ifas.ufl.edu/wc026

Brochures and Newsletters (WC131)

Figure 1.  Target audienceBrochures are small, usually folded documents used to inform, educate, or persuade the reader. They are commonly used to promote organizations, products, or events. Brochures attract attention through eye-catching design. Brochures must contain clear, concise, focused writing because they are so short. When writing and designing a brochure, incorporating these recommendations can contribute greatly to your document’s overall effect. This 4-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June2012.
http://edis.ifas.ufl.edu/wc131

Graphic File Formats (WC130)

Figure 1.  Raster graphic with vector overlay.When designing documents, you have to be aware of the different types of images you may receive. This 2-page fact sheet provides an overview of raster graphics and vector graphics. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc130

Elements of Document Design (WC129)

Figure 1.  Designer Anthony Sigalas created this bold visual that kicks with vivid color, high contrast, large typefaces, and surrounding white space.Where the principles of document design provide considerations for overall document layout, the elements of document design focus on these specific visual elements that make up the visual content of the document: text and typefaces, visuals, graphics, color, and white space. This 4-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012. http://edis.ifas.ufl.edu/wc129

Principles of Document Design (WC128)

Figure 1.  My Document Good design does not call attention to itself, but good designers use the principles of document design to make sure their layouts look pleasing and attractive. The principles of document design are balance, proportion, order, contrast, similarity, and unity. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc128

Document Design (WC127)

 Figure 1.  Various examples of document design.Document design is the process of choosing how to present all of the basic document elements so your document’s message is clear and effective. When a document is well designed, readers understand the information more quickly and easily. Readers feel more positive about the topic and more accepting of its message. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc127

Video Editing (WC126)

Figure 1.  Video editingEditing a video is a creative process where you put all the various parts together into one comprehensive program. Video editing software programs allow you to make changes easily. This 2-page fact sheet introduces the concept of video editing. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc126

Video Equipment and Video Shot Composition (WC125)

Figure 1.  Artist and videographer Stephen Poff beta tests a movie slate app for his iPhoneYou should become as familiar as possible with the video camera you plan to use and how best to use it in creating effective video shots. For a basic video shoot, the minimum equipment requirements are a video camera, a microphone, a light source, and a tripod. Composition refers to the types of video shots you will shoot. This 5-page fact sheet provides an overview of equipment and composition techniques. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc125

Scriptwriting (WC124)

Figure 1.  ScriptwritingFor video productions, not only does the script have to read well for the eye, but it also has to sound good for the ear. This 3-page fact sheet provides an overview of good scriptwriting techniques. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc124

Video Production: Getting Started (WC123)

Figure 1.  UF/IFAS video shoot for Gardening in a MinuteToday, just about anyone can post videos on the Web so that friends and family can see them, capture news events and distribute them online to television stations or networks that have websites, or shoot video “in the field” and bring the “field” back to the classroom. This 2-page fact sheet has information for novice video producers about developing video productions. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc123

Public Speaking (WC115)

4-H Congress gives the youth of Florida the chance to practice their public speaking skills.Knowing what to say and how to say it are foundational skills for all leaders; therefore, people promoting the agricultural industry need to know how to speak in face-to-face situations. This 3-page fact sheet shares the basics about gathering information and organizing, writing, and delivering speeches. Written by Ricky Telg and published by the UF Department of Agricultural Education and Communication, August 2011.
http://edis.ifas.ufl.edu/wc115

Speech Writing and Types of Speeches (WC116)

An outline provides a framework that arranges the major points and supporting materials.This 3-page fact sheet focuses on structuring a speech and utilizing proper writing techniques. Written by Ricky Telg and published by the UF Department of Agricultural Education and Communication, August 2011.
http://edis.ifas.ufl.edu/wc116

Public Speaking Tools (WC117)

A graphic, photograph, or chart may be easier to understand than someone's vocal description of a topic.When making a public speech, there are various tools at your disposal: vocal delivery, body language, visual aids, audience engagement, and the method of delivery. This 3-page fact sheet provides some suggestions about how to make good use of these tools. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, August 2011.
http://edis.ifas.ufl.edu/wc117

Media Interview Skills (WC114)

interview in poinsettia greenhouseBelieve it or not, if you know what you want to say and have confidence in your ability and appearance, an interview can be a rewarding and enjoyable experience. This 4-page fact sheet focuses on basic media interview skills to help you feel comfortable during an interview. Written by Ricky Telg and published by the UF Department of Agricultural Education and Communication, August 2011. (UF/IFAS Photo by Tyler Jones)
http://edis.ifas.ufl.edu/wc114

News Releases and Public Service Announcements (WC113)

news writer at workYou may be called upon to write a news release or public service announcements about your organization’s activities, interesting news, or important events. This 2-page fact sheet provides tips about how to write news releases and PSAs. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, August 2011. (Image: Tom Nordlie, IFAS news writer, works on a story. Photo by Tara Piasio)
http://edis.ifas.ufl.edu/wc113

Working With the News Media (WC112)

video interviewLearn to think like a reporter about what stories are newsworthy and how you can help them do their job better, and get your message out to the public. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, August 2011.
http://edis.ifas.ufl.edu/wc112