public engagement with science

This new 6-page publication of the Department of Agricultural Education and Communication focuses on developing social media plans. The intended audience is individuals (e.g., scientists wishing to share their research), organizations, or people who work on grant-funded research projects. In this article, we provide evidence-based strategies for designing, developing, and implementing social media plans to share science research with others inside and outside of the professional scientific community. While the design, development, and implementation of social media may vary, we provide general strategies that are applicable across contexts. Written by Lisa Lundgren, Kathryn A. Stofer, Kirsten Hecht, and Tyus D. Williams.
https://edis.ifas.ufl.edu/wc362

This new 7-page publication of the Department of Agricultural Education and Communication defines social media, presents reasons for using it to share science, and identifies multiple platforms available for use now. We provide an introduction to and overview for a series on getting the most out of social media for sharing science or STEM, including agricultural research. Our primary goal is to assist people working through social media to broaden the community engaged with research. The series includes additional publications on social media planning, evaluating social media engagement, and social media for branding, among other topics. Written by Kathryn A. Stofer, Lisa Lundgren, Kirsten Hecht, and Tyus D. Williams.
https://edis.ifas.ufl.edu/wc361