Using Social Media to Communicate in an Emergency Situation

In Florida, this species of mosquito (Culex nigripalpus) plays a major role in the transmisssion of disease-causing viruses. (UF/IFAS/File Photo)

The Prevent & Protect publication series focuses on the creation of different material formats to resonate with various audiences and ways to maximize their efficacy in communicating risk to the public about mosquito control. This new 4-page publication of the UF/IFAS Department of Agricultural Education and Communication explains how to engage in effective crisis communication and how to effectively use the Prevent & Protect emergency toolkit in a mosquito-related crisis situation. Written by Ashley Mcleod-Morin, Ricky Telg, Phillip Stokes, Alena Poulin, Shelli Rampold, Angela B. Lindsey, and Sandra Anderson.

Getting the Most out of Social Media

Examples of several social media platforms
Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/

Storytelling through Social Media

WC218 blurb photo

You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use theme effectively. Written by Brandon Telg, Jaron Jones, Ricky Telg, and Becky Raulerson, and published by the UF Department of Agricultural Education and Communication Department, July 2015.