Tag: Media Relations

Understanding Science: How to Fill the Communication Gap

Beakers and flasks of clear fluid. Ethanol, biofuel, chemistry, science, liquid

The industrialization of society has led to many scientific advancements, which have both benefits and controversies. Despite sound science, controversies around scientific issues have led the public to make decisions that disagree with scientific evidence. Why does this gap between science and perception exist? This four-page fact sheet looks at the characteristics of scientists, the media, and the public to help explain how the gap in science communication has occurred while also providing strategies for closing that gap in the future. Written by Joy N. Rumble and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc254

How Problems Gain Speed and Become Contentious Issues Through Agenda Setting

Department of AgricultureA significant number of problems, like poverty, crime, and lack of resources, face people in the world today. This 4-page fact sheet discusses how a problem draws political attention through agenda setting and becomes a public issue, discusses the role the media plays in agenda setting, and provides a brief commentary on the influence of interest groups on public issues. Written by Courtney T. Owens and Alexa J. Lamm, and published by the UF Department of Agricultural Education and Communication, December 2014. (Photo: iStock/Thinkstock)
http://edis.ifas.ufl.edu/wc177

Media Interview Skills (WC114)

interview in poinsettia greenhouseBelieve it or not, if you know what you want to say and have confidence in your ability and appearance, an interview can be a rewarding and enjoyable experience. This 4-page fact sheet focuses on basic media interview skills to help you feel comfortable during an interview. Written by Ricky Telg and published by the UF Department of Agricultural Education and Communication, August 2011. (UF/IFAS Photo by Tyler Jones)
http://edis.ifas.ufl.edu/wc114

News Releases and Public Service Announcements (WC113)

news writer at workYou may be called upon to write a news release or public service announcements about your organization’s activities, interesting news, or important events. This 2-page fact sheet provides tips about how to write news releases and PSAs. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, August 2011. (Image: Tom Nordlie, IFAS news writer, works on a story. Photo by Tara Piasio)
http://edis.ifas.ufl.edu/wc113

Working With the News Media (WC112)

video interviewLearn to think like a reporter about what stories are newsworthy and how you can help them do their job better, and get your message out to the public. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, August 2011.
http://edis.ifas.ufl.edu/wc112