Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and value. This 3-page fact sheet also offers do’s and don’ts for crafting a story for non-expert audiences. Written by Brandon Telg, Jaron Jones, and Ricky Telg, and published by the UF Department of Agricultural Education and Communication, July 2015. (Photo credit: monkeybusinessimages/iStock/Thinkstock.com)
http://edis.ifas.ufl.edu/wc216
Tag: Jaron Jones
Story Development
Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling and strategies for crafting an engaging story. Written by Brandon Telg, Jaron Jones, and Ricky Telg, and published by the UF Department of Agricultural Education and Communication, July 2015. (Photo credit: elwynn1130/iStock/Thinkstock.com)
http://edis.ifas.ufl.edu/wc215
Storytelling through Social Media
You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use theme effectively. Written by Brandon Telg, Jaron Jones, Ricky Telg, and Becky Raulerson, and published by the UF Department of Agricultural Education and Communication Department, July 2015.
http://edis.ifas.ufl.edu/wc218
Face-to-Face Storytelling
In the agricultural industry, telling your story is critical for establishing your operation’s identity. Communicating face-to-face is one method of getting your message to the public. This 2-page fact sheet presents tips and strategies for delivering your story to a live audience. Written by Brandon Telg, Jaron Jones, and Ricky Telg, and published by the UF Department of Agricultural Education and Communication, July 2015.
http://edis.ifas.ufl.edu/wc217