Extension communication efforts can be made more effective when following a strategic communication plan. To guide a strategic communication effort, it is imperative to have purposeful messaging along with an understanding of your target audience and communication channel. This new 3-page document, published by the UF/IFAS Department of Agricultural Education and Communication, presents a synthesis of literature highlighting best communication practices in regard to water conservation efforts. Written by Jacqueline Aenlle and Laura A. Sanagorski Warner.
https://edis.ifas.ufl.edu/wc366