Best Practices for Communicating about Outdoor Residential Water Conservation

In this photo released from the University of Florida’s Institute of Food and Agricultural Sciences, extension agent Janet Bargar checks the water flow and direction of a pop-up irrigation system at a home in Vero Beach – Friday, May 25, 2007. Bargar, a water quality expert, suggests residents check with their county extension office about local watering restrictions. She says the ideal time to water is before sunrise and that residents should check irrigation systems regularly to be sure they’re working properly and not watering the sidewalk. Photo Credits:  UF/IFAS File Photo

Extension communication efforts can be made more effective when following a strategic communication plan. To guide a strategic communication effort, it is imperative to have purposeful messaging along with an understanding of your target audience and communication channel. This new 3-page document, published by the UF/IFAS Department of Agricultural Education and Communication, presents a synthesis of literature highlighting best communication practices in regard to water conservation efforts. Written by Jacqueline Aenlle and Laura A. Sanagorski Warner.