Tag: Extension program planning

Conducting the Needs Assessment #4: Audience Motivations, Barriers, and Objections

Duval County Extension Agent Anita McKinney teaches a "Smart Money" course at the Jacksonville City Rescue Mission in Jacksonville, Florida.

A successful needs assessment is contingent on participation from the right people, so understanding potential motivations, barriers, and objections specific to your participants is critical. This new 5-page publication, the fourth in the Conducting the Needs Assessment series, provides Extension educators and other service providers with an overview of motivations, barriers, and objections specific to participants in needs assessments. Written by Laura Warner and Matt Benge and published by the UF/IFAS Department of Agricultural Education and Communication.
https://edis.ifas.ufl.edu/wc342

Identifying and Meeting the Needs of Extension’s Target Audiences

Upfront discussions about expectations could potentially offset or defuse future problems.

This new 4-page article provides an overview of the concept of target audiences as relating to Extension education and briefly presents concepts of audience analysis and educational content selection. In contrast to the general population, a target audience is comprised of people who can take some explicit action to help solve an identified problem addressed by an Extension program. Sometimes they are also those most affected by that problem. An understanding of the concept of target audiences paired with intentional selection of appropriate educational activities and content can support an impactful Extension program. Written by Laura A. Warner, Glenn D. Israel, and John M. Diaz, this article is a publication of the UF/IFAS Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc336