Tag: Emmett Martin

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Theresa Ferrari, left, extension youth development specialist in the Department of Family, Youth and Community Sciences, and Steve Jacob review findings form the citizen survey.

This is the second publication in a series focusing on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This six-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc200

Encouraging Landscape Water-Conservation Behaviors #5: Segmenting the Audience Based on HOA Status

John Cisar, a professor of Environmental Horticulture at the University of Florida's Fort Lauderdale Research and Education Center, is studying how turfgrass and other landscape plants can help prevent nitrogen from leaching through the soil into groundwater, Wednesday - Aug. 13, 2003. He said three years of research have shown that turfgrass is most effective in reducing nitrogen leaching and should be used in Florida landscapes. Other plants require more time to become established and slow nitrogen leaching through the soil.
The newest article in the Encouraging Landscape Water-Conservation Behavior series, this six-page fact sheet provides Extension professionals with information on segmenting audiences based on their home owner association status. It provides data that shows how HOA membership potentially affects the barriers that households face when adopting conservation measures and explains how Extension professionals should use this information to enhance programming by strategically planning programs based on the similarities between clients.Written by Laura A. Warner, Alexa J. Lamm, Emmett Martin, Joy N. Rumble, and Esen Momol, and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc246

Encouraging Landscape Water-Conservation Behaviors #1: Tailoring Programs To Florida Residents Who Use Irrigation in the Home Landscape

Figure 1. Level of importance of Florida issues reported by Floridians who use irrigation in the home landscape (N = 1063)

To better promote water-conservation practices among homeowners who irrigate their landscaping, Extension professionals must first have a clear understanding of this target audience’s habits, beliefs, and needs. This 10-page fact sheet recommends that Extension professionals analyze their audiences through several factors, including their interest in water conservation and knowledge of water issues and laws. Written by Laura A. Warner, Emmett Martin, Alexa Lamm, Joy Rumble, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, May 2015. http://edis.ifas.ufl.edu/wc199

 

Encouraging Landscape Water-Conservation Behaviors: Information Seeking Preferences of Florida Residents Who Use Irrigation in the Home Landscape

people talking about landscaping choices in Florida-friendly developmentHow can we encourage Florida residents who irrigate their home landscapes to adopt environmentally responsible irrigation practices? Provide them information they are interested in and deliver it through their preferred information channels. This 4-page fact sheet discusses the topics of interest to this audience and how they prefer to receive information about water-conservation practices related to their home landscaping, and makes recommendations for reaching this audience. Written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, Emmett Martin, Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, April 2015. (UF/IFAS Photo by Thomas Wright)
http://edis.ifas.ufl.edu/wc204