Florida Consumer Preferences for Ornamental Landscape Plants

Ornamental horticulture grad student examines petunias

Certain attributes of ornamental landscape plants make them more attractive to consumers. This 5-page fact sheet written by Hayk Khachatryan and Alicia Rihn and published by the UF Department of Food and Resource Economics, October 2016, assesses the impacts of price, plant type, pollinator friendliness, production methods, and origin attributes on consumers’ purchasing likelihood for ornamental landscape plants. Recommendations for green industry stakeholders are also provided.