Identifying Gaps between Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The third document in a series of three about using Importance-performance analyiss to prioritize Extension resources, this three-page article covers gap analysis as a means to understand a client's perceptions and rank Extension priorities. Gap analysis using IPA is an innovative and useful approach for Extension educators to conduct needs assessments and to evaluate programs. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc252

Visually Plotting Importance and Satisfaction to Identify Extension Clients' Needs

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

The second document in a series of three about using importance-performance analysis to prioritize Extension resources, this four-page article covers how to collect data and use them to generate visual plots. IPA data plots are attractive and easy-to-understand visual maps that display importance and satisfaction scores for certain attributes. Written by Anil Kumar Chaudhary and Laura A. Warner and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc251

Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach

Figure 1. Importance-Performance Matrix. Credits: Martilla & James, 1977, p.78

This is the first article in a series of three on using Importance-performance analysis to prioritize Extension resources. Importance-performance analysis, or IPA, measure how people feel about certain chracteristics of a place, issue, or program. Extension professionals can use IPA to make decisions and prioritize resources by understanding how clients rate the importance of and satisfaction with specific attributes of a program or facility. This three-page fact sheet explains IPA and how to use it. Written by Laura A. Warner and Anil Jumar Chaudhary and published by the Department of Agricultural Education and Communication.
http://edis.ifas.ufl.edu/wc250