Guidelines for Writing Quality Impact Statements for Workload and Marketing

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There’s nothing like a great story to catch people’s attention. Extension faculty can use storytelling techniques to develop strong impact statements that communicate the results of their programming. This three-page fact sheet dissects the different elements of an impact story, explains how to connect a story to the large impact of the program, and provides an example of a success story with impact statement. Written by Amy Harder and Ruth Borger, and published by the Agricultural Education and Communication Department.