Brochures and Newsletters (WC131)

Figure 1.  Target audienceBrochures are small, usually folded documents used to inform, educate, or persuade the reader. They are commonly used to promote organizations, products, or events. Brochures attract attention through eye-catching design. Brochures must contain clear, concise, focused writing because they are so short. When writing and designing a brochure, incorporating these recommendations can contribute greatly to your document’s overall effect. This 4-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June2012.
http://edis.ifas.ufl.edu/wc131

Graphic File Formats (WC130)

Figure 1.  Raster graphic with vector overlay.When designing documents, you have to be aware of the different types of images you may receive. This 2-page fact sheet provides an overview of raster graphics and vector graphics. Written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc130

Elements of Document Design (WC129)

Figure 1.  Designer Anthony Sigalas created this bold visual that kicks with vivid color, high contrast, large typefaces, and surrounding white space.Where the principles of document design provide considerations for overall document layout, the elements of document design focus on these specific visual elements that make up the visual content of the document: text and typefaces, visuals, graphics, color, and white space. This 4-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012. http://edis.ifas.ufl.edu/wc129

Principles of Document Design (WC128)

Figure 1.  My Document Good design does not call attention to itself, but good designers use the principles of document design to make sure their layouts look pleasing and attractive. The principles of document design are balance, proportion, order, contrast, similarity, and unity. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc128

Document Design (WC127)

 Figure 1.  Various examples of document design.Document design is the process of choosing how to present all of the basic document elements so your document’s message is clear and effective. When a document is well designed, readers understand the information more quickly and easily. Readers feel more positive about the topic and more accepting of its message. This 3-page fact sheet was written by Ricky Telg, and published by the UF Department of Agricultural Education and Communication, June 2012.
http://edis.ifas.ufl.edu/wc127