Ecotourism is often seen as a simple business for landowners to begin because little infrastructure is needed; however, certain management skills are needed to effectively operate an ecotourism business. A key business skill is the ability to market one’s ecotourism product or service effectively. This 7-page fact sheet describes the contents of a marketing plan and presents external resources to assist in ecotourism operation marketing. Written by Tinelle D. Bustam and Taylor Stein, and published by the UF Department of School of Forest Resources and Conservation, December 2011.
http://edis.ifas.ufl.edu/fr340