WC089 Planned Behavior Change: An Overview of the Diffusion of Innovations

WC089, a 4-page illustrated by Amy Harder, is designed to provide an overview of how the principles of diffusion can be applied to facilitate planned behavior change in Extension clientele. Includes references. Published by the UF Department of Agricultural Education and Communication, July 2009.
http://edis.ifas.ufl.edu/WC089