AEC-396, a 2-page fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, focuses on the foundations of marketing communications for local Cooperative Extension programs. Includes references. Published by the UF Department of Agricultural Education and Communications, November 2008.
http://edis.ifas.ufl.edu/WC077
Tag: Extension Marketing series
AEC398/WC079 Extension Marketing: Integrated Marketing
AEC-398, a 3-page fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, focuses on integrating communication elements into the marketing of Extension programs. Published by the UF Department of Agricultural Education and Communications, November 2008.
http://edis.ifas.ufl.edu/WC079
AEC399/WC080 Extension Marketing: Creative and Media Strategies
AEC399, a 4-page illistrated fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, focuses on creative and media strategies for developing marketing campaigns for local Cooperative Extension programs. Published by the UF Department of Agricultural Education and Communications, November 2008.
http://edis.ifas.ufl.edu/WC080
AEC397/WC078 Extension Marketing: Campaign Planning and Audience Analysis
AEC-397, a 5-page fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, focuses on the basics of campaign planning and audience analysis development. Published by the UF Department of Agricultural Education and Communications, November 2008.
http://edis.ifas.ufl.edu/WC078
AEC400/WC081 Extension Marketing: Budgets and Evaluation
AEC-400, a 3-page fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, describes ways to stretch marketing budget dollars and then how to determine whether the communications campaign was successful. Includes a sample evaluation form. Published by the UF Department of Agricultural Education and Communication, November 2008.
http://edis.ifas.ufl.edu/WC081