Community-Based Social Marketing (CBSM): Extension’s New Approach to Promoting Environmental Behavior Change (WC119)

Duval County Extension OfficeThis 3-page fact sheet explains some of the basic definitions and concepts of CBSM and provides Extension agents with additional choices for designing, implementing, and evaluating their programs with the public. Written by Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, September 2011.
http://edis.ifas.ufl.edu/wc119