AEC396/WC077 Extension Marketing: Building a Successful Local Extension Marketing Campaign

AEC-396, a 2-page fact sheet by Ricky Telg, Tracy Irani, and James Varvorines, focuses on the foundations of marketing communications for local Cooperative Extension programs. Includes references. Published by the UF Department of Agricultural Education and Communications, November 2008.
http://edis.ifas.ufl.edu/WC077