Peaches are among the most commonly produced fruits in the United States; understanding consumer awareness, perceptions, and preferences regarding Florida peaches is important to the future of the industry. This 5-page document addresses consumers’ perceptions of Florida peaches, purchasing motivations and barriers, preferred packaging options and opportunities, purchasing locations, and knowledge of peach health benefits. Written by Joy Rumble, Kara Harders, and Kathryn Stofer and published by the UF/IFAS Department of Agricultural Education and Communication, December 2017.
http://edis.ifas.ufl.edu/wc288